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Paid Search Account Director - Hybrid working

Location
London
Salary
£50,000 to £60,000
Job Type
Permanent
Posted
5 Sep 2022
Mindshare Worldwide are looking for a Paid Search Account Director to join the team. You ll be managing a pod of 3-6 paid search planning & buying specialists. Your team will work across several Mindshare WW Paid Search clients, some examples being Unilever, Blackrock and Farrow & Ball. Under the guidance of the Paid Search Business Director and in-partnership with fellow Digital Account Directors, this role will focus on delivering first-class and innovative client solutions. You will work in collaboration with Paid Search specialists within GroupM and other agency teams (ie. Analytics, Business Planning, Insights), you ll be responsible for delivering against agency s approach of Good Growth, leveraging our capabilities across the network for data, media and technology. Desirable experience: 6 years+ of strong digital media planning & buying experience. Ideally local or EMEA regional. Exceptional project management and coordination skills, with a logical approach to problem solving Experience in developing and leading client relationships Exceptional people management skills, including support and development of at least two junior team members Exceptional executional Paid Search experience managing Brand & DR activity; experience in optimising and developing paid search accounts to hit performance targets is essential Extensive experience using the native Paid Search management platforms (Google Ads, Bing, etc.) as well as 3rd party platforms like SA360/Marin/Kenshoo and tracking solutions such as GA360, DoubleClick and Adobe Analytics Expert knowledge of measurement capabilities and evaluate and implement study opportunities that are of benefit to the client and future Search activity An understanding of how Paid Search can integrate with other digital and offline channels Responsibilities: Acting as a internal thought leader, developing holistic search strategy and innovative solutions to position Mindshare Worldwide as industry leaders. Working with the Paid Search Business Directors to drive the direction of the future of our paid search capabilities. Ensuring we stay market-leading in the Holistic Search media space, with development of case studies and thought leadership articles. Contributing to our media buying relationship with key partners, including Google, Bing & Amazon and other technology providers. Managing a high performing pod within a capabilities-first construct, ensuring best practice as well as improving processes and procedures to enhanced outputs Representing Mindshare in new business pitches and contributes to pricing structures when needed to actively contribute to product and business strategy. Maximising on Mindshare and GroupM internal knowledge-sharing, aligning goals with the direction of the wider company to capitalise on competitive advantages. ________ By applying for this job, you are choosing to accept Creative Personnel's . We process certain personal information about you for our legitimate business interests to identify and contact you about suitable positions that may be relevant to you. Details are set out in our Privacy Policy
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Details

  • Job Reference: 704908364-2
  • Date Posted: 5 September 2022
  • Recruiter: Creative Personnel
    Creative Personnel
  • Location: London
  • Salary: £50,000 to £60,000
  • Sector: Sales & Marketing
  • Job Type: Permanent